• Country
    • Gambia
Gambia
ABP

Corporate Philosophy

Our Vision

Our vision is to become the world’s most respected African bank.
 
Knowing our customers is at the heart of our business model. Working with some of the world’s biggest companies, we grow their business by empowering their employees, suppliers and distributors. We are giving millions of individuals the power of banking.
Our ambition is to be the most respected African bank. We hope we can be part of a change, pushing for a society that functions well, and is fair and transparent.
 

Our Mission

Setting standards for sustainable business practices that unleash the talents of our employees, deliver superior value to our customers and provide innovative solutions for the markets and communities we serve.

We have a strategic roadmap for the next five years, which sets a new agenda, and one that will see us sustaining the growth trend of the bank. By 2017 we aim to:

  • Be a truly multi-channel bank
  • Rank 1st, 2nd or 3rd in each market we serve
  • Be the preferred African bank in Africa’s most attractive markets
  • Have a global operating model
  • Deploy best-in-class technology in Africa

Our Core Values

At Access Bank, our values play a vital role in our decision making processes. They are the bedrock of our culture and they form the keystone for all we do and accomplish.
Our values define who we are, what we do, how we see ourselves and how we want others to see us. They define how we function as a team, how employees spend their time and how decisions are made. 
There are six values that underpin everything we do and apply to everyone across the Bank. This is what we have all committed to live up to, day by day.
 
Excellence
  • Surpassing ordinary standards to be the best in all that we do
  • Setting the standard for what it means to be exceptional
  • Our approach is not that of excellence at all costs– it is excellence on all fronts so that we deliver outcomes that are economically, environmentally and socially responsible.

Innovation

  • Pioneering new ways of doing things, new products and services, new approaches to clients/customers
  • Being first, testing the waters and pushing boundaries
  • Anticipating and responding quickly to market needs with the right technology, products and services to achieve customer objectives.

Leadership

  • Leading by example, leading with guts
  • Being first, being the best and sometimes being the only
  • Challenging the status quo
Passion for Customers
  • Doing more than just delivering excellent customer service
  • Helping people clearly understand how our products and services work
  • Treating customers fairly. Building long-term relationships based on trust, fairness and transparency.
Professionalism
  • Putting our best foot forward in everything we do, especially in high pressure situations
  • Consistently bringing the best of our knowledge and expertise to the table in all of our interactions with our stakeholders
  • Setting the highest standards in our work ethic, behaviours, activities and in the way we treat our customers and, just as importantly, each other
Empowered Employees
  • Recruiting and retaining the right people and teams based on shared values and vision
  • Developing our people to become world-class Professionals
  • Encouraging a sense of ownership at individual level, whilst fostering team spirit and loyalty to a shared vision

Our Brand Promise

Our unique combination of superior Speed, Service and Security gives customers a clear reason to choose and remain with Access Bank. We refuse to sacrifice any of these characteristics, because all of our customers deserve banking which is fast, customer-friendly and ultra-reliable.

speedservicesecurity

This is our tripartite proposition and the hallmark of our brand. At Access Bank, we are individually and collectively responsible for delivering excellence across these three elements.

Across our marketing communications, we will use these terms to draw customers’ attention to the benefits of our products. We will use a specially designed ‘promise-mark’ that signals the commitment Access Bank makes to address what matters most to customers. Over time, the Bank will become deeply associated with these characteristics.

  • Speed: Driving new innovations in the banking sector
  • Service: Providing a world class customer experience
  • Security: Generating safe, sustainable returns for investors